Meta Ads
How I Set Up Meta Lead Ads for a Local Service Business
The campaign structure, instant form and follow-up rules Sean Hodel uses to turn Facebook and Instagram ads into booked jobs for local service businesses.
Read more »Sean Hodel Director of Ads, Local Klicks$80M+ in client revenue.
Built from Winchester.
Meta, Google and Local Services Ads that turn clicks into clients.
- 220+ clients served
- 30+ states
Built for the ones who build
Owners, readers, hosts, young builders and press. Pick your lane.
Local business owners
Want the phone ringing from Meta, Google and local search? Local Klicks builds the whole system.
Work with Local Klicks
Get the book
The SWOP Framework in 79 pages, co-written with Shawn Rider and Zackary Michael.
See the book
Speaking and podcasts
A builder's take on local lead gen, straight from the ad account, for your stage or your show.
Book SeanYoung entrepreneurs
Accepted to UVA and Virginia Tech. Chose to build instead. Here is how that happened.
Read the storyPress and media kit
Short and long bios, fast facts and a hi-res headshot, ready to publish.
Open the media kitI didn't wait for permission
I grew up in Winchester, Virginia, the oldest of four brothers.
I got into UVA. I got into Virginia Tech.
I chose to build Local Klicks full time instead.
Before ads, I was behind a camera, shooting and cutting "Step", a short film by Winchester filmmaker Kerri Lane Mariano.
On the mat, I went 32-5 with 21 pins at 165 my senior year at James Wood.
Film and wrestling taught me the same lesson: the reps nobody sees decide the result.
Now I run those reps for local businesses. Meta, Google, Local Services Ads. Every single day.
The newsletter
Local lead gen, minus the fluff
Short notes on what is working for local businesses right now. Ads, instant forms, follow-up and the systems behind them, written from inside an agency that runs them every day.
Get the book
Turn clicks into clients
Local Klicks: Turn Clicks Into Clients and Dominate Your Local Market breaks local growth into the SWOP Framework. SEO, Website, Organic social and Paid advertising. Co-written with Shawn Rider and Zackary Michael. 79 pages, $9.99 in paperback.
- SSEO
- WWebsite
- OOrganic social
- PPaid ads
My company
Local Klicks
A Winchester agency that turns clicks into clients. I run the ads side as Director of Ads, across Meta, Google and Local Services Ads, for businesses that live and die by the phone ringing. Our office sits on the walking mall at 9 N Loudoun St.
Work with Local KlicksThe proof
Results owners put their name on
- Ad spend managed
- $1M+
- Leads in 30 days for one client
- 2,000+
- Monthly views on one client page
- 76M+
- Google rating across 100+ reviews
- 5.0
Local businesses on the record with Local Klicks
- Winchester Asphalt SolutionsVideo testimonial
- Ward Fitness TrainingVideo testimonial
- Patton's Moving & StorageVideo testimonial
- Berry Good BuildersVideo testimonial
- HomeGuard Foam & FoundationVideo testimonial
- Lori Bales, RealtorVideo testimonial
- Winchester Signs & Vehicle WrapsVideo testimonial
- Winchester FenceVideo testimonial
- Pleasant Valley Smile StudioVideo testimonial
- Stoneridge Decks & Outdoor LivingWritten review
- Ballston Dental ArtsWritten review
- Thompson's Pressure WashingWritten review
Stats and testimonials as published by Local Klicks. Watch the client videos on localklicks.com
Press and achievements
In the Winchester Star, on the mat and behind the camera
The Winchester Star
February 5, 2026
Athlete Spotlight: Sean Hodel
Featured in the Winchester Star Athlete Spotlight during his senior wrestling season. Also shared on jwaa.org.
The Winchester Star
2026
2026 All-Area Wrestling Team
Named to the Winchester Star All-Area wrestling team after a 32-5 senior season with 21 pins at 165 lb.
The Winchester Star
2025-26 season
1st Place at 165, Willie Walters/Jaye Copp Tournament
Took the 165 lb title at the Willie Walters/Jaye Copp Tournament.
The Winchester Star
James Wood junior year
Cinematographer and editor on "Step"
Covered for his camera and editing work on "Step", a short film by Winchester filmmaker Kerri Lane Mariano and a Women in Film competition entry.
Read the article »
Speaking and podcasts
Get Sean Hodel on your stage
Local lead gen, the SWOP Framework and choosing the build over the campus. Real talk for business owners, marketers, students and young founders, from someone who runs the ad accounts himself.
Book SeanRead the blog
Notes from inside the ad account
Straight answers on local lead gen, written by Sean Hodel.
Strategy
SWOP: The Four Channels That Win a Local Market
SEO, Website, Organic social and Paid advertising. Sean Hodel breaks down the SWOP Framework from the book Local Klicks and how the four channels feed each other.
Read more »What is next
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